Bryn Kenney has sued GGPoker owner NSUS Group over an alleged 5% equity agreement, $3 million in affiliate losses and claims involving anti-cheating protections. The dispute stems from his 2018 endorsement deal, with a federal hearing scheduled for 12 November.
Bryn Kenney has launched legal action against NSUS Group, the company behind
GGPoker, over alleged failures to honour the terms of his former endorsement deal.
The dispute involves a promised 5% ownership stake, unpaid affiliate earnings and claims that Kenney was misled about the site's anti-cheating safeguards.
According to Next.io, Kenney filed the lawsuit in a Nevada state court in July. The case was transferred to federal court in August. A hearing is scheduled for 12 November, following a motion to dismiss submitted last month.
Kenney became one of GGPoker's first ambassadors when he signed an endorsement agreement in 2018.
He alleges that the arrangement was later expanded to include a 5% equity stake in the business, alongside commissions generated by players who registered through his referral links.
The complaint claims NSUS Group did not fulfil the equity agreement after purchasing the World Series of Poker from Caesars Entertainment for $500 million two years ago.
Kenney is also seeking compensation for alleged losses from affiliate commissions. He claims that removing players he had recruited, making deductions and lowering commission rates reduced his earnings by an estimated $3 million.
Another part of the lawsuit concerns GGPoker's anti-cheating procedures. Kenney alleges that he was deceived about the safeguards operating on the platform after discovering that cheating was taking place at its tables.